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Business Underwriting & Sponsorship

Businesses, organizations, and nonprofits reap measurable benefits when they sponsor KHSU Public Radio which is available to more than 150,000 potential listeners throughout Northern Coast.

Underwriting on KHSU is a proven way to distinguish your business or organization and effectively inform listeners — about your business, organization, or event.

Benefits of Corporate Support Sponsorships

  • Access a Difficult-to-Reach Audience: Public radio listeners represent a concentrated audience comprised of educated, affluent, and engaged consumers and business decision-makers. Public radio listeners are steadfastly loyal often representing an exclusive audience not accessible via other mediums.
  • Create a Strong Emotional Bond with Listeners: 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio. 88% of public radio listeners have a more positive opinion of a company when it supports public radio. Long story short, corporate sponsorships create an emotional bond between sponsors and the public radio audience.
  • Clarity: Unlike commercial advertising, your underwriting message doesn’t need to compete in a cluttered environment — it stands out and is heard.
  • Active Listeners: KHSU Public Radio listeners don’t just listen — they get involved. They're leaders in their communities. They’re decision-makers — people on whom your message will have an impact.
  • Combine Philanthropy with Marketing: Public radio sponsorship blends effective marketing and philanthropy. KHSU is recognized as a highly respected non-profit organization supporting the communities it serves while reaching a significant radio and online audience.

To become an Underwriter / Sponsor on KHSU or to request information, fill out the form below and click send. We’ll respond within 24 hours of receiving your request.

Contact us about Corporate Support and Underwriting