Native women aged 25 - 55 are the station's target audience because "nothing gets started or stopped without them."KIDE FM Hoopa Tribal Radio Station Manager, Joe Orozco talks about the importance of Tribally owned and operated community radio in remote, rural areas and the ways in which Hupa culture is cultivated through the station.
He also explains how they have learned to report on air quality and ways to incorporate the Hupa language into their programming.