Business Underwriting & Sponsorship

Business & Corporate Underwriting 

Businesses, Corporations, organizations, and nonprofits reap measurable benefits when they sponsor KHSU Public Radio through underwriting, which reaches more than 150,000 potential listeners throughout the North Coast.

Underwriting on KHSU is a proven way to distinguish your business or organization and effectively inform listeners about your business, organization, or event.

Partner with KHSU and Save More with Longer Commitments

KHSU Underwriting Rates

All underwriting packages include 15-second underwriting announcements, five announcements per week, and guaranteed placement during Morning Drive (5:59–8:59 a.m.) and Afternoon Drive

(4:59–6:59 p.m.).

12-Month Package

$350/month

$4,200 total investment

$1,800 partner savings | 30% savings

6-Month Package

$400/month

$2,400 total investment$600 partner savings | 20% savings

3-Month Package

$450/month

$1,350 total investment

$150 partner savings | 10% savings

1-Month Package

$500/month

$500 total investment

Benefits of Business & Corporate Underwriting

Access a Difficult-to-Reach Audience: Public radio listeners represent a concentrated audience comprised of educated, affluent, and engaged consumers and business decision-makers. Public radio listeners are steadfastly loyal, often representing an exclusive audience not accessible via other media.

Create a Strong Emotional Bond with Listeners: 75% of public radio listeners state that when price and quality are equal, they prefer to buy from companies and organizations that support public radio. 88% of public radio listeners have a more positive opinion of a company when it supports public radio. Long story short, corporate sponsorships create an emotional bond between sponsors and the public radio audience.

Clarity: Unlike commercial advertising, your underwriting message doesn’t need to compete in a cluttered environment — it stands out and is heard.

Active Listeners: KHSU Public Radio listeners don’t just listen — they get involved. They're leaders in their communities. They’re decision-makers — people on whom your message will have an impact.

Combine Philanthropy with Marketing: Public radio underwriting blends effective marketing and philanthropy. KHSU is recognized as a highly respected non-profit organization supporting the communities it serves while reaching a significant radio and online audience.

Interested in partnering with KHSU as an Underwriter or Sponsor? Email khsu@humboldt.edu for more information. We’ll respond within 24 hours of receiving your request.