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Arcata Rising is a benefit in support of people affected by the recent fire in downtown Arcata.
The three-day event will feature over 40 musical acts at Humboldt Brews January 30th through February 1st.

Organizers are asking local businesses to donate products or services for a silent auction.
If you’d like to donate something for the silent auction, or need more information, email
humbrewsgm@gmail.com.

'The Four Top': Spammed By 'Spon Con' | Convoluted Cobranding | Why Is Brewpub Food So Bad?

<p>In this Aug. 20, 2012, file photo a brewer pours a sample of beer. America loves its beer and its fine dining, so why is it so hard to find the perfect pairing of the two?</p>

Steve Helber

In this Aug. 20, 2012, file photo a brewer pours a sample of beer. America loves its beer and its fine dining, so why is it so hard to find the perfect pairing of the two?

If you've ever tried a food or beverage you've seen recommended on a blog or social media account, chances are that you've been "Spon Conned." Sponsored Content is a stealthy form of advertorial for the digital age and it's our first topic of Episode 15.

In our second course, we try to wrap our minds around "New Belgium + Ben & Jerry's Chocolate Chip Cookie Dough Ale" and other corporate collaborations on branded comestibles. And our third course is a survey of the sad state of pub food in our suds-crazy nation. Why must beer and fine dining be mutually exclusive?

Panelist Andy Kryza is senior editor at Thrillist; Lucy Burningham is a certified Cicerone and beer author; and Jeff Alworth is a beverage expert whose newest book is 'The Secrets of Master Brewers.' Our host is Katherine Cole.

Copyright 2017 Oregon Public Broadcasting

Katherine Cole