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As Wildfires Approached, Some North Bay Homes of the Wealthy Got Extra Help From Insurance Industry

Some of the nation’s largest insurance companies sent teams of retired firefighters into Napa and Sonoma counties to help protect several hundred homes of the wealthy during last month’s fire siege.

The firms offer “wildfire protection units” for thousands of houses covered by more expensive homeowner insurance plans in several states.

For instance, the service is offered to policyholders in a “private client group,” American International Group (AIG), which insures 40 percent of the Forbes 400 richest Americans, according to Stephen Poux, the group’s global head of risk management services and loss prevention. The policies AIG has with the added service can cost more than $100,000 a year, Poux said.

AIG began the practice in 2005 and several other companies, including Chubb Limited and Privilege Underwriters Reciprocal Exchange (PURE), have created plans since then. Some of the companies told the Wall Street Journal they get a jump in consumer interest when “homeowners see the special treatment received by their neighbors during big fires.”

The insurance plans provide teams made up of former firefighters with Cal Fire, the U.S. Forest Service and local fire departments to work with homeowners on ways to prevent wildfires from damaging or destroying their properties. The units suggest changes to landscaping and reduce brush near houses “so the home has the best possible chance to withstand the encroachment of a wildfire,” Poux said.

Those teams also rush into neighborhoods as wildfires are beginning to threaten homes of customers with the wildfire coverage. The private crews move wood piles and barbecues away from homes, take out foam cushions from patio furniture, remove leaves from gutters and trim branches from nearby trees. They also set up sprinklers and apply fire retardant chemicals directly to the buildings.

But just because a home is covered by the wildfire coverage doesn’t necessarily mean it’s saved.

Chubb’s wildfire teams visited the homes of more than 250 policyholders in the recent Northern California wildfires, according to company spokesman Jeffrey Zack. The group worked to protect more than half of those properties, Zack said in an email. At least nine of those properties were saved, but Zack did not disclose how many homes were damaged or lost.

“That means but for the actions taken by Chubb, the homes would have been lost,” Zack said.

PURE’s wildfire risk team is made up of 10 crew members and firetrucks. The team visited 81 homes in Northern California during last month’s blazes and applied fire retardant gel spray on 30 of those properties, according to Geoffrey Bayers, a spokesman for the company.

But three of those 81 homes were destroyed, Bayers said in an email.

AIG had multiple teams in the area that visited several hundred homes, but the company would not release specific data on how many were saved.

The industry emphasizes that its insurance wildfire units are not firefighters. “We do not respond to structure fires. That’s the job of the fire departments,” Poux said.

Cal Fire says the presence of wildfire insurance units in big wildfire situations is increasing.

“We’re seeing more during these major events, and more so within Napa and Sonoma counties,” Cal Fire spokesman Scott McLean said.

The wildfire insurance teams are required to get permission from state fire officials to enter areas threatened by blazes, according to McLean, who added that the groups have to wear protective equipment and provide documents associated with their companies and the homes they plan to check on.

“They can come when there’s an evacuation advisory or warning. However, when that turns into an evacuation order to leave, they must leave,” McLean said.

In general, Cal Fire wants the insurance company fire crews to stay in their lane.

“If they’re doing their job and taking fuel away from that fire, sure, that’s a help,” McLean said. “But … they need to stay on that property and take care of what they’re supposed to do. If they leave … and start going around the fire area, then no, they cannot do that.”

Not everyone is happy with the service. Consumer advocates told the Wall Street Journal the programs mean the rich can get better fire protection.

“Do we like the idea of a two-tier system for wealthy individuals and people with less means? No,” said Amy Bach, executive director of United Policyholders.

Copyright 2017 KQED