The mid-20th century was a bad time to be an apple lover. The produce section of supermarkets only had a few apples, and one stood tall above the rest: mealy, and tough-skinned, it was the Red Delicious.
Back in those days, apples were a commodity, and the race to provide apples at the lowest price suppressed prices for all apple growers and discouraged apple innovation. A few things helped change that world for the better — and chief among them was the discovery of the Honeycrisp.
This is the story of that miracle apple and the innovation that made the business of better apples sustainable — all while hastening the downfall of the Red Delicious.
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