“Zoom” used to be a verb that described fast movement. Physical movementâremember that?
Now itâs a place.
âMeet you in Zoom.â Itâs a conference room, a neighborhood bar, a club, a classroom, a church, a therapistâs office, a place to see friends and family. Just when we thought we couldnât stuff more daily life into the cloud, here we are, constantly Zooming.
For some of us, Zoom came out of nowhere. But Zoom Video Communications, based in San Jose, has been around since 2011. We just didnât need it yet. The companyâs eponymous productâvideoconferencing software thatâs fairly easy to download and use, even by the uninitiatedâhas rapidly become the de facto mode of communication during coronavirus pandemic, with many of us working from home.
Though Zoom the company doesnât release download or usage numbers, Zoom the app has been the top free download in Appleâs App Store for over a week (followed by TikTok and Google Hangouts). According to the New York Times, the company is currently valued at $29 billion.
In the early stages of this cultural shift, as we slowly acclimate to our new lives on Zoom, the now-familiar awkwardness of the format has emerged.
isha on Twitter me and my coworkers logging into all of our meetings remotely for the next couple of weeks
Invariably, someone will forget to mute themselves. Invariably, someone (maybe the same someone) will also forget to unmute themselves. At least 10 minutes of every hour-long meeting is eaten up by âCan you hear me?â âYouâre muted, you have to click the button.â âIs so-and-so here? I canât see her.â âCan you mute yourself? Weâre hearing some background noise.â âWho said that?â âIâm sorry, you go ahead.â âNo, you go.â Ad infinitum.
People launch into poetic or encouraging speeches about the importance of continuing to do our very important work, unaware that they’ve frozen on everyone elseâs screens with only garbled half-words coming through the ether. Someone attempting to use Zoom without headphones creates an echoing feedback loop that drives everyone momentarily insane.
âThis really emphasizes the importance of headphones,â explains nonprofit employee Katy Kondo, who lives in Oakland and works remotely once a week as part of her regular calendar. She has long known of Zoomâs foibles. She is pro-mute and pro-headphone.
âItâs better to be muted and get that reminder than the other way around,â she advises sagely. (When muted, the software will pick up on your voice and ask you if youâd like to share your feelings publicly.)
Kondo tours me through Zoomâs features, including the âTouch up my appearanceâ check box (under âPreferencesâ and then âVideoâ), which creates a slight softening of oneâs skin, minimizing blemishes and imperfections. It blows my mind. Check one box and you can approach your videoconferences with the confidence of someone who actually pays attention to their face in the morning.
David Marks, digital editor at KQED, reflects the times with a custom background on Zoom.
Then thereâs the virtual backgrounds, which students have creatively identified as the solution to messy rooms. One of my coworkers uses the “This is Fine” meme as his background, while another uses an image of the Park familyâs living room from Parasite. (This feels appropriate; Zoom is the virtual space of late capitalism.) The software is fairly good at recognizing whatâs background and whatâs you, but you can create wonderfully trippy images by clicking a box claiming âI have a green screenâ (âPreferences,â then âVirtual Backgroundâ) and selecting oneâs face as the green screen.
In an amazing hack recently demonstrated to me, a brilliant man made a video of himself sitting in front of his computer, nodding thoughtfully at regular intervals. When he uses this looping video as his virtual background, he can step away from the computer and still appear dutifully present. (Remember, though, that Zoom has a built-in feature that can alert your boss if you’re not engaged with the screen.)
Conversely, Kondo advises those who want to be taken seriously while working from home to be minutely aware of their lighting and surroundings. âItâs really funny when youâre backlit, it looks like youâre on a weird crime show recreation,â she says. âI do believe in setting up a space. Is there a mirror behind you? Are you fully conscious of everything thatâs in view? If you wear glasses, can you see a reflection in them?â She notes that while you may appear small on your own screen, thatâs not the case for everyoneâdetails like an explicit book spine on the shelf behind you can be rendered large on your bossâ screen.
Share your screen and get the party started. (YouTube)
But enough of work. What about the eight hours of the day reserved for recreation that are now prime Zoom hours? In the past two weeks Iâve had Zoom cocktails with friends, Zoom dinner parties, Zoom game nights. A Zoom book club meeting looms in my future. Zoom dating is a thing. A colleague and her friends even organized a Zoom Whitney Houston karaoke party.
And itâs not just Zoom. My previously Luddite family is FaceTiming. Google Hangouts have been requested and answered mid-meal. I gaze at peopleâs slightly pixelated faces on computer and phone screens all day long. Itâs exhausting being so visibly in touch.
âAt some point youâre like, why arenât I on a phone call?â Kondo says. âRight now because weâre isolated it does feel special. But sometimes a phone call is just fine, and sometimes youâre overcomplicating it by making it a video call.â
As we end our Zoom interview that likely could have been a phone call, Kondo has a hopeful thought: That our time spent on Zoom together in these shelter-in-place weeks will bring us a greater understanding of our fellow Zoomersâ private lives. And with that, weâll grow more empathetic towards one another.
âYou become really transported into where the other person is,â Kondo explains. âYouâre aware of their larger environment in a way you wouldnât be before.â
Flattened onto screens, we may all become more three-dimensional.
Copyright 2020 KQED