If youâve used Instagram even casually in the last 48 hours, you’ve seen them by now. Black-and-white selfies of women accompanied by the words âChallenge accepted,â along with the hashtags #womenempowerment and #womensupportingwomen.
On initially encountering these images yesterdayâespecially with zero contextâit was hard for me to fathom what the âchallengeâ was exactly. So I clicked on the hashtags in an attempt to find out, only to have my confusion compounded. I took the time to scroll through hundreds of tagged photos. And the only thing I felt challenged by was the narrowness of representation on display.
Occasionally Instagram’s algorithm would permit me to see a woman over a size 8 or the age of 45âbut they were few and far between. There were some women of color featured, but overwhelmingly, it was a sea of whiteness. I counted only a few trans women and exactly zero with any visible disabilities. All of which sent a very unfortunate message about what kind of women deserve âsupport.â
More from the #womensupportingwomen hashtag. (Instagram)
Then this morning it became apparent that it wasn’t just diversity that had been buried on my Instagram feedâthe more meaningful origins of the black-and-white challenge had been erased too. What is now a light-hearted expression of female solidarity in America was originally, in Turkey, a campaign inspired by both the soaring rates of violence against women and the brutal murder of a 27-year-old student named Pinar Gültekin.
Protests in the country broke out after Gültekinâs ex-boyfriend led police to her strangled and partially burned body, stashed inside an oil drum, five days after her July 16 disappearance. The murder appears to have been the last straw in a nation where women feel increasingly endangered. In 2019, 474 women were killed thereâa 200% increase since 237 women were lost in 2013. It is also estimated that, so far in 2020 alone, 146 Turkish women have been murdered.
After seeing the diluted message that her âinternational friendsâ were posting online as part of the #womenempowerment hashtag, one Turkish Twitter user named @imaann_patel attempted to explain the somber origins and meanings of the original challenge:
Turkey is one of the top countries when it comes to femicides. Most often the murderers barely get a slap on a wrist or no charges at all⦠Our government is trying to abolish certain aspects of [the] Istanbul Convention which is a human rights treaty that protects women against domestic violence⦠Turkish people wake up every day to see a black and white photo of a woman who has been murdered on their Instagram feed, on their newspapers, on their TV screens. The black and white photo challenge started as a way for women to raise their voice. To stand in solidarity with the women we have lost. To show that one day, it could be their picture that is plastered across news outlets.
New York Times reporter Tariro Mzezewa confirmed this on Twitter, after speaking to women in Turkey directly:
The Turkish hashtags about domestic violence and femicide were dropped as the challenge went viral. The images were for women to bond âbut MORE importantly that we know that we can be the next trending image and hashtag.â – @zeycan_rochelle
— Tariro Mzezewa (@tariro) July 28, 2020
Those original hashtagsâ#kadınaÅiddetehayır and #istanbulsözleÅmesiyaÅatırâroughly translate to âSay no to violence against womenâ (kadına Åiddete hayır) and âEnforce the Istanbul conventionâ (Istanbul sözleÅmesi yaÅatır). They have since been buried under the flood of #womenempowerment and #womensupportingwomen hashtags.
Another New York Times reporter, Taylor Lorenz, insisted on Twitter that the #womenempowerment trend did not originate in Turkey, pointing out the fact that black-and-white photos accompanied by the hashtag #ChallengeAccepted have emerged on social media before.
âIn 2016, [they] were meant to spread a message of âcancer awareness,ââ she wrote. âOver the years the photo trend has also been used to âspread positivity.ââ One of Lorenzâ interviewees went on to suggest this latest round was born from âRepresentative Alexandria Ocasio-Cortez speaking out against Representative Ted Yohoâs sexist remarks against her on the floor of Congress last week.â
Still, many in Turkey remain steadfast that this latest round of black-and-white selfies first gathered steam there. Author Dr. Pragya Agarwal posted her own picture to Instagram, accompanied by the message:
This was started by Turkish women to say that they are appalled by the Turkish govt decision to withdraw from the Istanbul convention⦠This is not just performative, this is hopefully not just tokenistic, this is for PINAR GULTEKIN, a woman of color. Say her name!!
The problem is, the millions of non-Turkish women participating in #womenempowerment selfies are not saying Pınar Gültekinâs name. Hell, theyâre barely even saying Breonna Taylorâs. Truthfully, theyâre not saying much of anything at all.
Just weeks ago, Black Lives Matter-related information sharing was impeded by a flood of well-meaning black squares that were hashtagged #BLM. This latest black-and-white trend will effectively prevent #womenempowerment and #womensupportingwomen from being used for anything other than black-and-white selfies for months.
Yes, there is certainly value in publicly expressing unity with other women. And yes, the #womenempowerment trend has undoubtedly been a bonding moment for thousands of women. But the vast majority of black-and-white posts currently flooding our Instagram feeds could just as easily have been tagged #feelingmyself, #selfcare or #selflove, and accompanied by an appropriately light-hearted phrase like âPass it on.â Using serious tags for uninformative posts isnât just misleading, it can act as a barrier to constructive work.
Copyright 2020 KQED